Award-winning local artist and teacher Gayle Rappaport-Weiland hosts this mini interview with VIDA CEO Umaimah Mendhro.
VIDA combines art with fashion, all for the purposes of social giving. VIDA takes art, submitted by artists and photographers, and prints them onto scarves and outerwear, to create unique, colorful, fashionable clothing. They are produced in Pakistan, with trained workers, who also receive an education using proceeds from the sale of the clothing. One of VIDA’s missions is to fight exploitation of garment workers in Pakistan through providing living wages and education.